The founders' story
Why two people bet on
Bhubaneswar, not Bangalore.
Watching the talent leave
Rakesh Roshan Rout kept seeing the same story play out across Odisha: brilliant builders with real ideas boarding trains to the metros, because the tools, the network, and the belief all lived somewhere else. The problem wasn't talent. It was infrastructure — and he decided to build it where the talent already was.
Sweta's standard
Sweta Shree Dash brought the other half of the equation: an uncompromising eye for experience. Her rule was simple — being from a smaller city is never an excuse for a smaller standard. Every pixel, every support reply, every event had to feel world-class, and that obsession became the culture the whole company is built on.
Naming the philosophy
Together they named the company after base91 — the densest printable encoding there is. Maximum value in minimum space. That became the operating principle: a small team, AI-first from day one, building at the intersection of B2B2C where tools and community compound each other.
From listening to shipping
The first product came from sitting with real businesses — shops and studios drowning in spreadsheets and WhatsApp threads. Rishi architected the multi-tenant core that became BusinessDesk, Akheleash turned early users into a movement, and Subodh kept everyone playing long-term games.
Community first. Always.
Today the community is the engine and BusinessDesk is the tool. The story is still being written — and the whole point is that you can write yourself into it.